Apple. Microsoft. Nike. Coke. Nintendo. All sterling brand names, names that instantly inspire images, the kinds of images that marketing execs cackle in the limelight for. The very presence of the brand name suggest a conveyor belt, a constant feed of merchandising and market-speak straight into your cranium. It's impossible to escape from and it's impossible to separate reality from the reality these brands create.
Is it so strange, then, that I should want to put my own creation on that list of instantly recognizable brands? I have a dream, and that is to be creator of one of the most recognizable brand names in the world, and I'll call it "DinYomo." I think DinYomo has the potential to be the next "Google," a new and upcoming company that achieves massive success. It has a nice ring to it doesn't it? What kind of products would DinYomo deliver? A little bit of everything, it doesn't matter what the product is because what DinYomo promises is so much more than a simple product. Brands are successful not because of the products, but because of the meaning behind the brand.
Coke offers a sense of classic timelessness, Nintendo promises fun and innovation, and Apple inspires the free spirit in all of us. I want DinYomo to be more than just a series of syllables, I want it to send you a message, a message that only DinYomo can deliver. DinYomo is a promise of a better tomorrow, a better future, a better world. DinYomo isn't about what you can do, it's about what you're supposed to do. Failure to adhere to the principles of DinYomo would be a failure to adhere to the principles of life, that's how important my message is. I want DinYomo to leave people absolutely speechless and breathless all at the same time. When they see DinYomo, I want their words to be stuck in their throat, their mind numb at having DinYomo thrust into their faces. It will be a revelation, an explosion of epiphanies, where the truth of the world spells itself out on the shocked expressions of every spectator. The plain white truth shall never taste as sweet as DinYomo.
I want to beat you over the head with it, I want to stress how much of a slap in the face DinYomo will be. It may be uncomfortable at first, letting a brand penetrate your life, to become a guiding principle, but many people have already done this. Just ask the Apple diehards, Macs are for free spirits aren't they? Think about how conditioned we are to drink a refreshing sip of coke along with our burger. How often do we get that tingling sensation when we hear the log-in jingle for our electronics? I want DinYomo to give you that same tingle whenever the words "DinYomo" rolls off your tongue.
Mark my words, DinYomo will be huge, massive even. What it promises is so big, you might not be able to comprehend it at the time, but with enough force, you will see the light. It will fit. It will all make sense. What is DinYomo? It's a shortened form of an expression that I say routinely in intense sessions of Battlefield Bad Company 2: Dick. In yo mouth.
