I can never understand the public's fascination with celebrity progeny. Why would anyone want to see pictures of somebody else's kids? The stories that garner the most traffic are ones that deal with completely trivial issues like Hollywood. I do seem to remember something about a looming crisis about raising the government's debt ceiling, but the front page is telling me to be more concerned about how great this A-lister looks on the red carpet. We wonder why paparazzi's are so vicious when we eat their shit like flies on a hot summer day at the park.
We're just drawn to people. We want to know about others because people are a source of infinite engagement. But do we really need to feed on a steady diet of celebrity gossip? That's why Facebook is so popular. It takes celebrity gossip down to our level. We can entertain ourselves with never-ending news updates from our "friends."
How do you get people to care? What's the secret sauce?
Write about what they know.
